Isabel Miramunt de Petromiralles revela por qué las gasolineras 'low cost' son más baratas

[{"selector":"#anim-fc4b2def-ab9a-4455-bef9-1c6b848797c5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] GASOLINERAS 'LOW COST' Por qué las son tan baratas Elena Sanz

[{"selector":"#anim-fc116dac-bcbb-4894-b5e6-5360a6c0f5fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc0db22a-6b2c-4181-be0f-737b41ffcef1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.37639930567302%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] [{"selector":"#anim-16a38faa-4508-40bf-a328-f99abc417c48","keyframes":{"transform":["translate3d(-115.72327%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7c6a1fd-019c-4281-a2d7-9e45875adeb5","keyframes":{"opacity":[0,1]},"delay":2500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11736515-5e4f-4358-9165-8106ad1dac23","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":2500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Isabel Miramunt de Petromiralles revela las diferencias clave entre gasolineras económicas y tradicionales.

[{"selector":"#anim-70f5ca42-8db0-46a5-9713-73ee5b192e8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1eb1c792-fdac-4780-a849-61d7ad040c6e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(41.67486339932719%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Una razón que puede sorprender es que las compañías de tradicionales buscan atraer a un público específico mediante precios más altos.

[{"selector":"#anim-c1a5bb7e-b15b-4aa1-97ae-6edfff5af2b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5550978f-a963-405e-935f-adf1cf3c5f85 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(23.806817719480918%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Los aditivos son una diferencia básica: las tradicionales los utilizan en el combustible, mientras que las 'low cost' venden el producto básico.

[{"selector":"#anim-42a6405f-c063-4957-9498-c20d5d0a0135","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bc4c920-08e5-49d1-8018-120209c2b262 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] En ese punto, Isabel Miramunt aclara que el combustible básico de las 'low cost' es correcto y cumple con los estándares.

[{"selector":"#anim-b88fff54-646f-471c-99f5-d1cdf72d49be","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a465a441-c0f9-4a78-855b-301cd5cf19d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-66.07954524871745%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Además, las instalaciones y el personal de las estaciones de servicio también marcan diferencias entre las tradicionales y las 'low cost'.

[{"selector":"#anim-4e62e4cf-ca85-449b-b234-41347ebeb103","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46be76eb-5aef-48df-8a75-164f3959adb2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Las tradicionales suelen tener más puntos de venta. También ofrecen servicios adicionales, tienen tiendas, personal que sirve al cliente…

[{"selector":"#anim-14fe2946-5d11-436b-99e2-bae2121950b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-422d11a5-4855-4b5d-a089-f7b39f2165ca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] La ubicación de las gasolineras influye en el precio: las tradicionales están en lugares más accesibles, como autovías y autopistas.

[{"selector":"#anim-30ae4d1a-a532-4950-b900-e2403db2dbe8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95d81cdb-709a-4ff1-aea1-476ee0eaa6ae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Las gasolineras 'low cost' suelen estar situadas en polígonos industriales, donde el suelo es más barato.

[{"selector":"#anim-feba844d-5599-4ad3-a962-e73b06c4fd0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2757dfc5-3ade-45d8-b02f-63bdb33a0ed6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 0.12345709277238391%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":8000,"fill":"both"}] Isabel Miramunt menciona que muchas 'low cost' no pueden servir a camiones por la falta de surtidores de gran caudal y accesos adecuados.

[{"selector":"#anim-913106dc-caba-488c-a72e-47a8572036ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa56d5a2-f0ec-4063-9d09-bdf56b8cb002 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.54337677003658%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] La presencia de gasolineras tradicionales en lugares estratégicos permite a los usuarios encontrarlas fácilmente con tarjetas de fidelización.

[{"selector":"#anim-d71425e8-ed6c-4be0-82b5-130b48c715f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0253a2dc-a353-4e77-aa48-a80bd1a08182 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.225236899141706%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":8000,"fill":"both"}] La combinación de estos factores explica por qué las 'low cost' pueden ofrecer precios bajos sin que afecte a la calidad del combustible.